Learn the why and how of email marketing and why building your email list is vitally important to bloggers and authors. At the recent Erma Bombeck Writers’ Workshop, a book agent said that an author needs to bring a following of 100,000 potential readers to attract a big publishing house.
While you might not need an email list that big, a list of people who already like your content is a valuable asset to anyone who writes.
Phil Hollows is the Founder and CEO of FeedBlitz, the Internet’s leading provider of RSS-powered email marketing services.
Easy enough for a blogger to set up in seconds, powerful enough for sophisticated corporate email campaigns and smart enough to reach email and social media networks, FeedBlitz is a service which converts blogs and other web 2.0 content into opt-in subscriptions.
Publishers use this service to reach a huge audience who are familiar with email and want to receive new material automatically, but who may not be familiar with technologies like RSS.
Through an easy-to-understand session, Phil explains why you need to build your email list, and how to do that simply, whether you use FeedBlitz or any other email marketing provider.